How to Send a Quick Campaign

Contents

• Campaign Name and Type
• Recipients
• How to Send
  • Email
  • SMS
  • MMS
  • Push Notification
• When To Send

Click the green Quick Campaign button, then on the next page click "Create Campaign".

Campaign Name and Type

Enter a "Campaign Name." This identifies the campaign internally, your customers can't see it.
Once you've entered a Campaign Name, choose one of three available Campaign Types:

Announcement	In-Store Voucher/Coupon Promotion	Promote Instant Deal
Send an SMS, Email or Push Notification without a voucher. Use it to announce something to your customers.	Send an SMS, Email or Push Notification with a voucher. Select a voucher from the dropdown or create a new one.	Send an SMS, Email, or Push Notification with an Instant Deal. Select an Instant Deal from the dropdown or create a new one.

When you've selected a campaign type and if applicable, a voucher or Instant Deal, click Continue to move to the next step.

Recipients

Here you select who receives the Quick Campaign based on a specific location(s) and/or customer group(s). 
Learn how to create customer groups here.

A preview shows the total number of customers the Quick Campaign can reach.
These numbers reflect the total number of customers consenting* to receive each type of communication, based on the location(s) or customer group(s) targeted.

When you've selected which location(s) and/or customer group(s) to target, click Continue to move to the next step.

*All customers consent to receive SMS and Email during registration, in-store or online, and can revoke their consent at any time.

How to Send

Send your Quick Campaign as an SMS/MMS/Push Notification or Email!
You may select 1 up to a maximum of 3 communication types per Quick Campaign.
The first method chosen will take priority over the second and third, and customers only receive 1 type of communication per quick campaign*.

Here's an example with SMS first, Push Notification second, and Email third:

SMS FIRST	PUSH SECOND	EMAIL THIRD
SMS selected first will target 91637 customers (91637 customers in total can receive SMS)	Push Notification selected second will target 81 customers (165 customers in total can receive Push)	Email selected third will target 12164 customers (38197 customers in total can receive Email)

*It's possible to force a quick campaign to send more than 1 communication type, but first, finish and schedule the quick campaign for a future date and time. Then open the Campaigns dropdown menu and click Campaigns to see a list of folders.
Click on the Promotions folder and find the quick campaign you just scheduled. Click on the Send Action for the SMS/MMS/Email or Push Notification and select Edit; on the next page check off Force Send and Save.

When you've selected how to send and the priority, click Continue to move to the next step.

Message

Create your SMS, MMS, Email, and/or Push Notification messages in this section. Regardless of the chosen priority, the Quick Campaign creator will prompt you to create the Email communication first, then SMS/MMS, and finally Push Notification.

Email

1. Enter the "Email Subject" and then click Continue.
The Email Subject is the first thing a customer sees in their inbox before opening the email.

2. A) Generic Template
Enter your message in the text box and click Continue to generate a generic email template. Continue to Step 3.
Click Insert Tag to quickly add your business name or other details to the campaign with Special Tags.
Generic templates pull a logo saved under Device Creatives as an Email Logo or Tablet Logo.

OR

B) Custom Templates

Click Build Designed Email above the text box to select a Campaign Template.
Choose a premade template to edit and match your branding. Find templates you created under Saved Templates, past templates under Previous Emails, or click Start From Scratch to create one.
Learn how to edit or create a template here.

Selecting a template will open the Email Template Editor.
Click Save and Exit to return to the Quick Campaign creator and save the template to the Quick Campaign.

3. Once the email template is saved to the Quick Campaign you can send yourself a 'Test Email' to preview how the email will appear to your customer base.
Please note the Subject Line of Test Emails will always state it's a test email, but customers will see the Subject Line you saved in an earlier step.

When you're happy with the saved email campaign, continue to create the next communication if you selected SMS/MMS and/or Push Notifications.

If this is an email-only campaign click here to go to the next step.

SMS
Enter your message in the text box and click Continue to save the content to the Quick Campaign. Quickly add details to campaigns with Special Tags, like the voucher description and validity, just click Insert Tag . The below examples use Location Name and Voucher Description tags to add the business name, the voucher's description, and the validity period to the SMS.
Once the content is saved to the Quick Campaign, click 'Send Text SMS' and enter your phone number without the country code (+1) to preview the SMS.	Example Test SMS
If this is an SMS-only campaign click here to go to the next step.

Notes about SMS...

• 1 SMS message or segment has a character limit of 129. If you exceed the 129-character limit the message will count as more than 1 SMS per customer.
  Quick Campaigns allow a maximum of 3 segments.
  Contact support or your account manager to increase the segment limit.
• A total of the characters used will appear at the bottom of the textbox as you type. 
• Emoji/Emotes count as more than 1 character and will cause all characters in the message to count as 2 instead of 1.
• "To unsub txt STOP" is added to the end of all SMS campaigns to comply with the telecom industry standards. This doesn't count towards the 129-character limit.

MMS

A Multimedia Messaging Service (MMS) is a text message that contains an image file.
MMS is a great alternative for merchants who are unable to market items using SMS due to marketing guideline restrictions (ex. Cannabis, Tobacco, CBD)

For step-by-step instructions on how to send an MMS message you can review our guide Picture Messaging (MMS)

If this is an MMS-only campaign click here to go to the next step.

Notes about MMS...

• MMS is an add-on with separate pricing from SMS and is not enabled automatically.
  If you're interested in using this feature contact your account manager or a member of the support team for more details.
• Only 1 image can be uploaded, but an SMS can be sent with the MMS* to include further details etc. *Account features permitting.

Push Notification

Push Notifications are messages that appear in the mobile app for customers who have it installed on their phones.

Enter your message in the text box and click Continue to save the content to the Quick Campaign.

Quickly add details to campaigns with Special Tags, like the voucher description and validity, just click Insert Tag .

Once the content is saved to the Quick Campaign, click 'Send Text Notification' and enter your email address exactly how it appears from your loyalty account. After a few moments, a push notification of your message will appear on your mobile device.

Notes about Push Notifications...

• Push Notifications are part of the TapMango Branded App, a separate add-on, and isn't enabled automatically. If you're interested in using this feature contact your account manager or a member of the support team for more details.
• Push Notifications are unlimited.
• Push Notifications Tests will not appear in the Notifications tab in the mobile app and only show the Push Notification.
• Push Notifications only support text-based messages. If you're interested in creating in-app Promotions with images and text check out our guide here.
• Push Notifications only go to customers with your branded mobile app installed and Push Notifications enabled.A customer can have Push Notifications enabled in the app, but in their phone settings it's disabled, overriding and blocking app notifications.

When To Send

Once you've finished creating your campaign messages, you will have to schedule them for release. You can choose to send them out immediately or later.

It's always recommended that you schedule your campaign to go out at least 15 min from the time of setup so that you have room to make sudden changes or pause them if something comes up.

Additional Questions?

As always, if you have any additional questions that isn't covered in this guide do not hesitate to contact us and we'll be happy to help.