Instant Win - Best Practices

Related Articles:

Instant Win - Feature Overview

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Instant Win - How Do I Manage My Prizes?

Starting with the Default

When you begin your journey as a TapMango merchant you'll discuss a rewards setup with your sales consultant. Part of this will be about the instant win. We strongly encourage our merchants to use this feature, so it's very likely you have something setup following these practices.

That said, whenever you want to make chances we recommend keeping the following in Mind

More Is Better

We find it's best to offer a large amount of instant win prizes. This doesn't mean expensive. Just a lot. We'd say at least 3 is mandatory, but encourage as many as you can think of.

Why? 

1. You want to have more prizes for a few reasons
2. You're able to offer more nothing prizes - something your customer can win, but not really be giving away a lot
3. You're able to allow customers to win more frequently
4. You're giving customers a greater reason to visit the store more often
5. You're boosting customer engagement
6. Why would a customer care if they never win anything, or only win weak prizes?

Variety Is Best

In addition to having many prizes, we suggest you add a strong variety of instant win prizes. More than just points, more than just a basic product. A little bit of everything.

Why?

1. Keep your customers guessing
2. Make them feel like they're constantly getting something
3. Provides you the freedom to change often
4. Allows you to have many prizes available at once

Offer Everything, but Give Little

Prizes don't need to be massive. They just need to be prizes. In addition to offering a large amount of prizes, and a wide variety we also suggest making most of these prizes very, very insignificant to your bottom line, with few that are something customers will jump for joy over.

Example:

Assuming you give 15 points per dollar. Have a 1 in 5 prize that gives 30 points. Sure, 1 of every 5 people will be winners but this is also incredibly insignificant. That's like a customer only spending $2 more.

Example 2:

Having several low, nothing prizes you could have one very rare, expensive prize that's hard to get. Such as 1 in 2000 win a $20 Gift Card. When you average 50 check-ins per day that works out to approximately 1 $20 gift card every 40 days.

Why?

1. An abundance of small prizes let customers see 'you win' more and 'you lose' less.
2. Having rare prizes that are powerful for the customer is incredibly rewarding -- but barely hurts your bottom line
3. The amazing prizes are reason for customers to talk about your business, online, with friends, in reviews.

Questions?

If you have extra questions don't be shy and talk to us and we'll be happy to help!